What’s in the new Kendall by Kylie Cosmetics collection?

Launched by Kylie Jenner in 2015, the Kylie Cosmetics brand has been a huge success with entire collections sold in the blink of an eye. Over the past few months, the 22-year-old entrepreneur has been sharing her success with her family — not that they necessarily need her to — by calling on them to take part in various collaborations.

Hot on the heels of her big sister Kim Kardashian, who, by the way, also has her own cosmetics brand, KKW Beauty, it was the turn of Kylie’s “soul sister” Kendall to create an entire makeup line for Kylie Cosmetics. All the indications are that the new collection will be a runaway success from the day of its launch on June 26.

Glowing and daring

Not surprisingly, the Jenner sisters have come up with a range of makeup essentials in a style that suits them: daring complexions, glitter and bronzers. Everything you need for a zero-blemish complexion, glowy touches and electric eyes.

The key piece of the collection is the eyeshadow palette with 15 pressed-powder shades in matte and iridescent finishes and especially brash colors (yellow, orange, pink, green, violet). Apparently, the palette was not always the subject of a consensus, at least at the outset, if the story told by Kylie on her Instagram account is to be believed. Kylie explained that she was in disagreement with her sister over the number of matte finishes in the palette, and that she had to fight to save the three shimmers, although she also adds that she loves the final product.