What is Vitality Active Rewards and why are people clamouring to get their rewards?

You’ve seen people boast about their weekly coffees and smoothies, buying luxury items with their rewards currency and even paying the lowest fares on flights. What’s the secret?


The answer is Vitality – (health insurer) Discovery’s science based behaviour change programme that is geared toward good health through increased physical activity, good nutrition, screening and prevention, mental wellness and more.

But what does Vitality do?

It helps members keep track of their progress towards a healthier lifestyle and rewards them with a premium range of health, lifestyle and leisure benefits for making better choices.

Members enjoy benefits such as HealthyFood from Woolworths and Pick n Pay, HealthyCare items from DisChem and Clicks, Vitality Travel and more.

In addition, members can earn more rewards with the Vitality Money and Vitality Drive programmes through Discovery Bank and Discovery Insure.

Why does Vitality do this?

Vitality makes healthy lifestyles rewarding when people do what’s best for their own health. The aim is to help people live healthier, happier, longer lives.

How does it work?

The programme exists on a technology platform called Vitality Active Rewards. Accessed in an app on a smartphone, it is the mechanism through which people track and improve their exercise, driving and spending habits and enjoy exciting rewards as they achieve their goals.

Every time they achieve a goal, they can choose between a coffee right there and then or a play on a digital gameboard to earn Discovery Miles (Discovery’s rewards currency) to spend on rewards of their choice.

What’s great about it?

Vitality Active Rewards is now more personalised and more rewarding than ever before, giving members even more reasons to achieve Exercise (Health), Drive and Spend (Money) goals every week.

This means the more they exercise, the better they drive and the more responsibly they spend, the more they get back.

Members earn thousands of Discovery Miles every week and a host of personalised rewards, all found on a bespoke gameboard.

What’s new?

• Members get their weekly pharmacy, grocery or fuel spend paid back when revealing a Partner Spend tile.
• Members get a Rewards Multiplier when they achieve specific Exercise goal streaks, starting from five consecutive goals.
• Members can rest and rejuvenate after a 25 week streak. They can take a Rest Week without breaking their goal streak or losing their gameboard play or instant reward.
• Members get a Sneak Peek at what’s beneath a tile before their play on the gameboard (so they can try for a richer reward if they want to).
• Members achieve Exercise (Health), Drive or Spend (Money) goals to reveal an activity tile and get the number of Exercise (Health), Drive or Spend (Money) points they earned in the week back in Discovery Miles. (This is similar to the points to Miles introduced during COVID 19 when they couldn’t access all their rewards)
• Members can reveal a Discovery tile to earn Discovery Miles based on how many Discovery products they have.

How do I get it?

The latest version of Vitality Active Rewards is live now in the Discovery Bank app. If members don’t have a Discovery Bank app, they need only download the app and choose a banking suite (which also amplifies rewards) or a zero fee Discovery account to unlock the amazing rewards.

Members can also choose not to download the Discovery Bank app. Their Vitality Active Rewards experience will remain unchanged in the Discovery app.

For more news your way

Download our app and read this and other great stories on the move. Available for Android and iOS.