Victoria Beckham gets lippy with new beauty launch

Just over a month since Victoria Beckham launched her eponymous beauty brand, the makeup mogul is back with a second drop.

The British fashion designer and former Spice Girl has unveiled the second collection to come from her newly-minted cosmetics brand Victoria Beckham Beauty, in the form of six ‘Lip Definer’ lip liners and a ‘Bitten Lip Tint’. The liners have been designed to offer all wearers the perfect nude shade, while the tint aims to enhance the natural colour of all lips.

 

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Lip Definer + Bitten Lip Tint = #YourPerfectPout #VictoriaBeckhamBeauty #CleanBeauty #KissesVB

A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on Oct 17, 2019 at 4:43am PDT

The waterproof lip liners are infused with Vitamin E for hydration, and range in color from 01, a pale peach hue, through to 06, a rich chestnut shade. The Bitten Lip Tint is described as an “innovative gel like formula” that offers a “flush of natural-matte sheer color” for all lip tones.

As ever, Beckham has proven to be the best advert for her own products, and the star duly took to Instagram to share images of her modeling the new releases with her 27 million followers. She also threw in a throwback photo to her Posh Spice days, proving that her love of a ’90s nude lip is embedded in her DNA.

 

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Posh likes to use @victoriabeckhambeauty Lip Definer No. 2 + 3. What’s #yourperfectnude? X Kisses VB

A post shared by Victoria Beckham (@victoriabeckham) on Oct 15, 2019 at 1:40pm PDT

Beckham launched Victoria Beckham Beauty last month, on the same day as the London Fashion Week catwalk presentation for her Victoria Beckham Spring/Summer 2020 ready-to-wear line. The cruelty-free brand, which she co-founded with the former global head of makeup marketing and product development at Estée Lauder, Sarah Creal, has said it will specialize in ‘clean beauty’ solutions spanning makeup and skincare.

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