Through a partnership with a local global influencer marketing platform Webfluential.com and, as its first partner for content creators and brands to do collaborations in Africa, TikTok creators will now have the opportunity to be paid for their content on the platform.
Here’s how it works:
“TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in fun, quirky and innovative ways. We selected Webfluential as our partner in Africa to scale our offering to more African brands and agencies,” says Boniswa Sidwaba, TikTokContent Operations Manager, Africa.
TikTok is a social media short-form mobile video app which is owned by ByteDance in China and was released in 2016.The social media platform which uses music, lip-sync, dance, comedy and talent videos is said to have about 800 million active users worldwide.
“TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining, and allows brands to supercharge their audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group, Webfluential’s local execution partner, we can now work with brands and top TikTok creators to entertain even more audiences,” adds Ryan Silberman, CEO of Webfluential.
Some of the biggest TikTok stars in South Africa include chanegrobler and Troy Sheperds.
“With access to influencers across eight different channels and a combined audience of over two billion people, the addition of TikTok as a Webfluential channel means that our customers and agencies will be able to work with top TikTok talent and boost the uniquely talented creator economy in Africa,” says Silberman.
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