Partnership ads: Instagram’s new money-making move for content creators

Ready to turn your creative power into profit? Your unique voice resonates with your audience. They don’t just follow you; they look to you for inspiration.

And here’s the kicker: Research shows that 40% of people trust creator recommendations on Instagram when shopping.

Instagram is rolling out a fresh way for creators to cash in by partnering with brands and recommending products.

Meta recently introduced a new feature to its Partnership Ads called Testimonials. This allows you to charge more, reach a wider audience, and remain authentic.

What’s a partnership ad?

A partnership ad is a collaboration where a brand promotes a product or service alongside you. Think of it like a collab post, but with an extra boost.

The brand pays to get your content seen by even more people. Unlike organic branded content, which only reaches your followers, a partnership ad, thanks to the brand’s ad spend, gives you exposure to a larger audience.

The best part is that creators will soon have the chance to add testimonials to their partnership ads – quick, text-only endorsements that give you more ways to earn from brand deals.

How does this benefit creators?

💰Earn more: With partnership ads, you can charge higher rates as brands put ad spend behind your content. You get paid for experimenting with different formats, from videos to text-based testimonials.

💡Reach more people: Partnership ads promote the brand and spotlight you. You get visibility from the brand’s followers, and their paid audience reach, extending your exposure beyond organic content.

Three simple ways to create partnership ads

📖Create original content

Why it’s great: You can get paid and expand your audience simply by being yourself. The brand handles the technical details while you create content that resonates with your followers.

How it works: Create an image or video that meets the brand’s requirements. Once approved, they’ll process it and post it as an ad.

💰Monetise your existing content

Why it’s great: Turn any post into a revenue stream by allowing brands to boost your content. Whether it’s a product tag or a mention, you can earn from posts you’ve already shared.

How it works: Depending on the partnership’s length, you can permit brands to turn your posts into ads through account-level or content-level permissions.

🗣️Earn more with quick testimonials

Why it’s great: Text-only endorsements are easy to create and add to your existing brand deals.

How it works: Write a short message (under 125 characters) that aligns with the brand’s campaign, send it to them, and they’ll handle the rest.

Ready to boost your brand deals and maximise your earnings? Consider partnership ads to elevate your game.

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