WhatsApp vice president Chris Daniels confirmed at an event in New Delhi, India earlier this week that the popular messaging app will start showing users ads in the app’s status feature come 2019.
The WhatsApp status feature was launched early last year to mimic Snapchat’s stories feature which was later co-opted by Instagram and Facebook and it allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.
According to India’s Economic Times, Daniels told journalists “we are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
The new feature will take effect in 2019 but Daniels could not lock down an exact date.
Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company reports Economic Times.
On of the app’s co-founders Brian Acton told Forbes that the move would undermine elements of WHatsapp’s encryption technology and that Zuckerberg was in a rush to make money from the app after purchasing it for $19 billion four years ago.
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