SPONSORED: NSPCA launches ‘Adoptim’ – A lifelong bond that benefits all

As part of their mission to promote pet adoption, the NSPCA has launched the Adoptim: A Furry Prescription campaign.


The National Council of SPCAs (NSPCA) is urging the public to choose adoption over shopping for pets, emphasising the profound impact this decision can have on both animals and their new families.

Every year, thousands of animals across South Africa find themselves in animal welfare organisations, waiting for a second chance at a loving home.

By choosing to adopt, you are giving these animals that chance, while also playing a key role in addressing the growing issue of homeless pets.

When you adopt from the Society for the Prevention of Cruelty to Animals (SPCA), you’re not just welcoming an animal into your home; you’re making a compassionate decision that can enrich your life in unexpected ways.

These animals, many of whom have been rescued from difficult circumstances, are eager to become loyal, loving companions.

Whether you’re looking for a playful puppy, a loyal adult dog, or a cosy cat, consider visiting your local SPCA, where many wonderful animals are waiting for a loving home, each with the potential to bring joy and companionship to your life.

Jacques Peacock, communications manager of the NSPCA says, “By adopting rather than shopping for a pet, you’re part of the solution in reducing the number of homeless animals in South Africa.

“You’re not only giving an animal a forever home but making a compassionate choice that will undoubtedly bring joy to your own life.”

As part of its mission to promote pet adoption, the NSPCA has launched the Adoptim: A Furry Prescription campaign.

While adopting a pet is not a solution to mental health challenges, pets can provide meaningful companionship and emotional support, offering comfort, joy, and a sense of connection.

There is growing evidence that interactions with pets, such as petting or playing, can reduce stress levels and improve mood.

The Adoptim: A Furry Prescription initiative seeks to raise awareness about the emotional benefits of having a pet while reminding potential adopters that pet ownership is a long-term responsibility.

Every day, millions of people worldwide rely on medication to manage their mental health. With its wagging tail and wet nose, a pet can offer meaningful affection and companionship to ease the blues.

Adopting a pet is not just about receiving unconditional love, but also about committing to a lifelong relationship of care and trust.

Pets depend on their owners for proper nutrition, veterinary care, exercise, and a safe environment.

Clinical psychologist, Tracy Eliott says, “There is undeniable scientific research showing that pet ownership can benefit mental health. Simple interactions with pets, whether through petting, playing or just being around them can improve your sense of well-being. 

Clinical studies have shown that being around animals can boost oxytocin levels, a hormone often referred to as the ‘bonding hormone’. Oxytocin promotes feelings of calm, comfort, and attachment, reducing stress and anxiety.

“Besides what your pet can offer you, research by the NIH (National Institute of Health in the USA) has shown that caring for an animal directly contributes to regulating mood, since tending to a pet’s needs can focus attention and take one’s mind off negative emotions as well as creating a sense of pride and purpose for the owner”.

Even spending as little as five minutes with a pet can reduce stress-related hormones like cortisol.

These short yet impactful moments also increase serotonin and dopamine, neurotransmitters that promote relaxation and stabilise the nervous system.

The companionship, physical activity and neurochemical boosts pets provide make them a valuable complement to your well-being.

While pets can certainly enhance our lives, it’s important to remember that adopting a pet is not a quick solution to personal challenges but rather a way to foster a mutual bond built on care, trust, and responsibility.

The NSPCA is committed to supporting individuals who are ready to take this important step.

Their team is available to guide you through the adoption process and offer advice on responsible pet care, ensuring that you and your new companion build a lasting, positive bond.

If you need help with depression or anxiety, contact the South African Depression and Anxiety Group (Sadag) on 0800 456 789, WhatsApp 076 882 2775 or SMS 31393.

For more information on pet adoption, please contact your local SPCA by visiting https://nspca.co.za/, or on Instagram: @nspca.rsa, Twitter: @NSPCA_SA, and Facebook: @NSPCA – National Council of SPCAs

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