Haig Club Clubman announces three-year Afropunk Joburg Partnership

The third edition of the annual arts festival that includes live music, film, fashion, and art produced by black artists, Afropunk is coming, and this time around, Haig Club Clubman, which exhibits the same bold and progressive spirit has arrived in style as a premium partner.

There is no better way to end the year off than with the most highly-anticipated music festival.

Afropunk has created an annual theme for 2019, titled: ‘WE SEE YOU’, a message that brings together Afropunk ideology and the people who support it under the banner of acknowledgement and in resistance to those who strive to oppress.

https://www.instagram.com/p/B5nSU77pBJa/

Afropunk is a social establishment with no boundaries and has been defining culture in the music world for over 15 years. An inclusive platform of multiculturalism – people from all walks of life gather to express their uniqueness and exuberant attitudes. The festival is known for its stance against prejudices of any kind and outrageous, head-turning fashion.

Designed to be different, Haig Club Clubman is a Single Grain Scotch Whisky that has been taking the Scotch world by storm through its innovative, stand-out blue square bottle, partnership with David Beckham and light, smooth taste. The brand plans to have a vivid footprint at the event by activating in ways that allow festival-goers to make their own rules to the drinking experience.

The Afropunk x Haig Club Clubman partnership comes as no surprise, as a brand that embodies style and does not believe in allowing old rules to define it. Fans are bound to receive an experience like no other.

At the event, Haig Club will recognise and celebrate stand-out festival-goers, who exemplify style by embodying the spirit of the Haig Club mantra, “make your own rules”.

The brand promises a whisky experience like no other.

Haig Club Clubman Senior Brand Manager Siphesihle Vena said in a statement: “We support Afropunk’s mission to celebrate people developing a stronger sense of self and are experimenting with new ways to express and enjoy themselves. They have the confidence to add their unique touch to disrupt the status quo.”

READ NEXT: D’usse cognac hosts festive season rooftop pop-up cocktail bar at Hallmark House