The Belgian trio of Hoegaarden, Leffe, and Stella Artois, who make up the Belgian portfolio of AB InBev, have launched pop-up shop The Belgian Beer Café (TBBC) at The Blank Bar in Parkhurst, Johannesburg, to celebrate Belgian beer locally.
The café launches today and will be open every day (except Monday) until September 29.
Apart from beer tasting, TBBC will also host quiz nights and book clubs.
“Many guests will be able to experience Hoegaarden and Leffe for the first time – two Belgian beers that bring 600 years of rich history in wheat and alebeer styles. Alongside them will be the established and much-loved Stella Artois,” said the café.
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