Stepping out in style: Minnie Dlamini-Jones the new face of Ipanema in SA

Signed, sealed and delivered – Minnie Dlamini-Jones has partnered with global fashion brand Ipanema.

The announcement was made on Friday by Ipanema South Africa, and the TV presenter has signed on for their 2021 summer campaign “Summer Belongs to Ipanema”.

Ipanema, in a statement, said the media personality was the “perfect fit” because she matched the brand’s ethos, which is “fun, chic and colourful” sandals of Brazilian culture.

This is the first Ipanema SA brand ambassador in some time, brand manager, Janet Scott said.

“Minnie Dlamini was such an obvious choice for us. As a young powerhouse media personality who grew up in KwaZulu-Natal, Minnie certainly lives the spirit and culture of the Ipanema brand. She is iconic in her own right, and represents everything the brand stands for,” Scott said.

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Minnie is happy to be on board, pointing out that Ipanema’s beach collection is 100% vegan and made from recyclable material.

“Sustainability and social responsibility [have] always been very important to me. Working with a brand that is 100% recyclable, vegan, committed to preserving the beauty of this planet and keeping every woman looking fashionable with technology that gives us lasting comfort,” she wrote on Instagram.

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The collection consists of a variety of sandal styles, coming in different bright colours which they believe will be the focal point of any beach outfit in SA.

Minnie recently turned heads with her new short haircut, something she has rocked before, as the TV presenter has never been afraid to experiment with her hair.

From rocking an afro, bantu knots, to blond and pink weaves, the HomeGround host never shies away from trying new things.

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Compiled by Sandisiwe Mbhele