Elahom Cosmetics: Mohale Motaung to launch a skincare brand

Businessman and entrepreneur Mohale Motaung has secured another major bag after announcing that he has launched his own skincare brand, named Elahom Cosmetics by Mohale.

“I’m honoured and humbled to announce what my love letter to my people in Africa is, my skin brand Elahom Cosmetics, which will be launching soon, for now we are ensuring we get the best eco-sustainable packaging for Elahom Cosmetics by Mohale,” said the entrepreneur.

The estranged husband of media personality Somizi Mhlongo took to Instagram to announce his new business venture to his 1.2 million followers by posting a picture of his skincare range.

In the post’s caption, the entrepreneur explained how he has been dealing with many skin issues, and that he has tried different products to deal with them.

“My career and personal life are slightly demanding, so much so that cosmetics have become a pivotal part of my life. I have tried different products, both high-end and low-end, to deal with my different skin issues. I literally had a product for each issue I had because of my sensitive skin, that resulted in dry skin, acne and hyperpigmentation,” said Motaung.

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He said the challenge of finding good skincare products, which dealt with all of his skin issues, inspired him to get into the business of producing skincare products which are suitable for different skin types.

“It was a challenge to find a brand that would cater for skin exposed to Africa’s climate change that could deal with all the issues that come with that, all that inspired me to embark on this journey of creating suitable skin products for different skin types,” said the businessman.

The 27-year-old is also the CEO of his company named Glam Troupe, which provides makeovers, dresses and suits for special occasions, and car rentals and photographers as well as styling for special events.