Sandisiwe Mbhele
Lifestyle Journalist
10 minute read
8 Oct 2020
9:00 am

South African podcasting culture is giving everyone a voice

Sandisiwe Mbhele

Audio content creators are slowly realising the heights they could reach similar to the growth of YouTube channels and Instagram content creation.

Podcasting in South Africa. Picture: Instagram

From YouTube content creation that has created stars locally and globally, a new revenue and content outlet for many is the recent explosion of vodcasts and podcast in South Africa. Podcasting in the American and European media space are fully operating businesses, there are media houses and dedicated channels that solely have for podcasts. Streaming music services jumped on the bandwagon with many on Apple Podcasts, Spotify, Soundcloud and Google Podcasts. The usually prerecording of conversations, topics and sometimes debates about any topic you may think of to connect with people. International podcasts such as Joe Budden, TED Radio Hour,...