Yesterday saw the release of a brand new single and music video from South African rock band Straatligkinders, entitled Krake.
Krake is the second single from the band’s new album Verdwyn, which was released in November.
The animoji [animated or 3D emoji] music video is the first of its kind for an Afrikaans band.
Krake was written in August by Bouwer Bosch, Carlo de Villiers and Almero Welgemoed. The single stands out as being different than the rest of the tracks on the album.
“Krake means cracks [in English] and the song is about the cracks we all have as human beings,” says Bosch. “Through different relationships, romantic or platonic, we have to change to heal our own cracks and help heal each others. Cracks are not a negative thing; we all have them so it’s a human condition.”
Always challenging themselves as a band with their music and striving to use different approaches, Krake is a mash-up of rock and electronic elements, combined with the band’s signature honest lyrics.
The concept for the video came about when the band’s manager, Louis Janse van Rensburg, showed Bosch the app through which one can create cool animojis. The band thought it would work great with a happy song, and seeing as Krake is the happiest song on the album Verdwyn, it was a natural fit as next single.
“The video is a colourful, fun experience where viewers do not have to think of ‘try figure something out’, says Bosch. “Anybody that likes a catchy melody and a big pop drop will enjoy this song and video.”