Singer and television personality Loyiso Bala has been appointed as channel director for Trinity Broadcasting Network (TBN).
The Africa faith and family television network made the announcement on Tuesday morning.
The network said Bala’s role would lead an experienced team in increasing viewer experience. The singer will oversee content creation, brand and channel identity, marketing, and new business strategies.
The excited muso said he was honoured and humbled to be granted the opportunity to lead a team which he has been a part of for the past three years.
“I look forward to the challenge and to continue building on the great success that has been achieved by TBN thus far.”
TBN Africa managing director Lucky Mbiko said the network was excited about bringing Bala onboard: “We believe he will form an integral part in our next phase of our development strategy.”
Bala has been presenting and producing content for the network for several years. With seven South African Music awards, three Metro FM awards, and a South African Television and Film Award (SAFTA), the network said he brought with him an understanding of the business.