Avon Justine embarks on digital recruitment drive

The outbreak of coronavirus and the implementation of the nationwide lockdown is threatening the livelihood of millions of people, with Business for South Africa (B4SA) estimating that over a million employees will swell the ranks of the unemployed due to depressed economic activity.

In line with its efforts to empower women through an earning opportunity, global beauty and personal care company Avon Justine is leveraging its expertise in the direct selling business.

A recruitment campaign has been implemented to help those that need extra income and those that don’t have employment.

In an unstable economy with rising living costs and cutbacks on jobs, Avon Justine is providing entrepreneurial opportunities for all South Africans, regardless of their educational or financial standing.

Avon Justine Beauty Entrepreneurs have an opportunity to earn up to 30% of everything they sell, including hand sanitisers, beauty, fashion and home and other essential products.

Aspiring and existing entrepreneurs can open their own online store without incurring any capital outlay and personalise it within the brand’s corporate identity guidelines.

“The implementation of the nationwide lockdown and requirements for social distancing has become the catalyst that has spurred the growth and boom of the e-commerce industry in South Africa,” says Mafahle Mareletse, managing director for Avon Justine Turkey, Middle East and Africa.

“The launch of Avon Justine recruitment drive provides micro entrepreneurs with the opportunity to leverage the reach of online services and digital platforms.

Mafahle Mareletse. Picture: Supplied

“We take comfort in the fact that aspiring Beauty Entrepreneurs will now reap the benefits of the growth of the cosmetics and personal care industry, and will get the opportunity to sell affordable and world-class beauty products safely and conveniently from the comfort of their homes.”

The brand’s digital recruitment supports its Beauty Entrepreneurs to continue working safely from the comfort of their own homes, digitally. This enables them to effectively market their business while continuing to interact with their customers and managing their teams to thrive.

Customers have an option of placing orders on the Avon or Justine website on my.avon.co.za or my.justine.co.za

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