The makeup challenge that will make your next elevator ride awkward

Elevator makeup challenge. Picture: Huda Kattan Instagram

Elevator makeup challenge. Picture: Huda Kattan Instagram

Makeup mogul Huda Kattan is challenging beauty fans everywhere to raise their game.

The founder and CEO of Huda Beauty recently filmed herself whizzing through her makeup routine from start to finish while in her office elevator, sparking her to launch the ‘Elevator Makeup Challenge.’

Participants need to be filmed completing a full face of makeup in the time it takes them to go from the bottom to the top floor in any elevator, before uploading the video to Instagram, along with the hashtag #ElevatorMakeupChallenge.

Three finalists will be selected on August 4, with the star’s followers voting for an eventual winner, who will be announced on August 7 and awarded $5 000 (R66 500) for a makeup scholarship, beauty training course or charity donation.

???? COMPETITION ALERT ???? OK Guys! So I loooove challenges and I thought it would be so much fun to create one in an Elevator!! So here it is…I recently challenged myself to do a FULL face of makeup, literally – from 0 to 100, while taking the elevator to our offices. Surprisingly, I kinda did it WITH lashes! So here it is!! We are offering a $5000 cash scholarship to one lucky winner for a makeup training, makeup kit, (whatever you want)! The instructions are simple: 1️⃣ You need to complete your full face makeup in time (from bottom to top floor), you and your friend can film it. 2️⃣ Upload your video to INSTAGRAM using hashtag #ElevatorMakeupChallenge between July 18th and July 27th closing 23:59 (GMT) I’ll be choosing three finalists, who you’ll get the chance to vote for on our blog on 30th & 31st July The finalist’s video with the most votes will win the giveaway. Best of luck my loves ❤️❤️❤️ have fun with this and try to ignore the crowd (very hard)!

A post shared by Huda Kattan (@hudabeauty) on

“This challenge is actually really hard — I got a lot of really weird looks when I was doing this!” said Kattan in a statement. “I went from the parking garage to the 27th floor of our office building and managed to go FULL GLAM and even applied fake lashes!

“Many of our followers are aspiring makeup artists and beauty entrepreneurs, and supporting artists has always been my mission, so giving a $5,000 cash prize for training or charity just felt like the best way to celebrate this challenge, and give back to our community.”

Since first founding her own line of false eyelashes in 2013 after gaining online fame as a beauty blogger, Kattan’s ‘Huda Beauty’ cosmetics brand has grown rapidly to cover eye, lip and face makeup, with the business recently earning the entrepreneur a spot on the Forbes’ America’s Richest Self-Made Women list.

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