‘Arendsvlei’ actress Melanie du Bois stands up against bullies in kykNET campaign

kykNET’s recently launched #JyDinkJyKenMy ad campaign, urging the public to think before they speak, features various actors who have decided to stand up against bullies, opening up and telling their stories about strangers breaking them down.

The kykNET campaign is all about speaking to the different forms of bullying and asking the question: “If you knew me, would you really say these things?”

One of the people in the ad, Arendsvlei actress Melanie du Bois says she didn’t need convincing to get involved as she has seen the devastating effect words can have. She says she has felt the effect of bullying not only in media, but also in other areas of her life.

It’s personal

Du Bois says that most of the haters speak their minds on social media. She doesn’t even go onto Twitter anymore, describing it as a toxic environment and says people who comment on her person on social media are cowards, “because they wouldn’t say it to my face”.

She has received comments saying she is fat and that her hair is ugly. People have commented on her teeth and how her face irritates them and her legs have been compared to wine bottles.

“We can do what we like because we are the reason you guys are on TV,” Du Bois recalls a comment. “The viewers feel that they own us.”