New TV show asks: Do you love meat enough to cook your pet?

It is one of the most shocking ultimatums ever delivered on television: go vegetarian or we kill your pet.

But a new taboo-smashing British reality TV show called Meat the Family goes even further.

Not only will a family of unrepentant carnivores have to let an animal they have adopted and grown to love go for slaughter if they refuse to stop eating meat — they will be asked to cook and eat it.

With experts saying that we have to eat less meat to stave off climate change, Channel 4 has made the dilemma stomach-churningly stark.

Four heavy meat-eating families have to take home and look after the “animal which ends up most often on their plates”.

‘Meat the Family’. Picture: Channel 4

Analyst Virginia Mouseler called the show “the most transgressive” of the year at MIPCOM, the world’s biggest entertainment market in Cannes, France.

“It is not sex or drugs anymore. Meat is becoming the next taboo,” the influential founder of The Wit database added.

“The question they are asking is how can you cuddle your dog while you are putting another animal in the oven?”

In the first episodes of Meat the Family, that involves a lamb, a pig, a chicken and a calf.

“They have to treat this animal like a member of the family for three weeks,” Mouseler said. “Then in the end they have to decide whether they put it in the oven” or whether it goes to an animal sanctuary.

Picture: iStock

Putting a face on your meal

Channel 4 said the three hour-long shows will confront “the reality of an animal’s journey from field to plate.”

They said the show also seriously examines “animal behaviour and intelligence, the farming practices required to meet the demands of hungry consumers … and the environmental impact of the meat industry”.

Daniela Neumann, head of the makers Spun Gold, defended the premise, saying it was taking on “some really timely themes of ethical eating” and well as asking difficult questions.

“Why do we find it acceptable to eat a lamb but we wouldn’t eat our pet dog? Could you go back to meat once you’ve put a name and face to a meal?”

She insisted the series also contained some “heart-warming moments”.

Meat the Family is one of a wave of new shows that deal with social responsibility and ways to heal our fractured world.

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