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Musk jokes new perfume launch to fund Twitter purchase
The ad for the perfume Elon Musk is selling shows a ruby red bottle with the name engraved on the front and each bottle retails for $100 (R1 831).
Elon Musk on Full Send Podcasts | Picture: Screengrab
Elon Musk now has his own musk: the Tesla founder said he has launched a new fragrance called “Burnt Hair” and sold $1 million worth of the perfume in days.
“Please buy my perfume, so I can buy Twitter,” he wrote on the platform Wednesday.
Musk is expected to complete a $44-billion takeover of Twitter by the end of the month. If he fails to do so, a trial for a breach-of-contract suit in the on-again-off-again deal will take place in November.
The SpaceX founder said Wednesday night he had already sold 20,000 bottles of the scent.
“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” he joked on Twitter.
The world’s-richest man’s Twitter bio now describes him as a “Perfume Salesman” and a link to the product’s sale page via the website for his startup The Boring Company is included as a pinned tweet.
The ad for the perfume shows a ruby red bottle with the name engraved on the front in script.
The tagline reads, “The Essence of Repugnant Desire.” Each bottle retails for $100.
Musk is no stranger to his jokes going viral online thanks to his legions of fans. The billionaire has marketed many unusual products in the past that make reference to his sense of humor.
Judge halts Twitter-Musk case, sets Oct. 28 deadline to close deal
A US judge on Thursday suspended litigation in the saga over Elon Musk‘s proposed $44-billion takeover of Twitter, giving the parties until October 28 to finalize the on-again, off-again megadeal.
Delaware Judge Kathaleen McCormick, ruling on a Musk request to freeze the case that had drawn a biting retort from Twitter, said a trial originally scheduled to begin in 11 days could be rescheduled for next month if a deal is not finalized.
“If the transaction does not close by 5 pm on October 28, 2022, the parties are instructed to contact me by email that evening to obtain November 2022 trial dates,” McCormick said in the order.
The move buys time for a potential reconciliation between two parties that began squabbling as soon as Musk sealed an agreement in April to purchase the influential social media site for $54.20 per share.
With an October 17 trial date on Twitter’s breach-of-contract suits against Musk looming, the unpredictable Tesla boss did an about-face on Tuesday, reviving his $44-billion takeover plan on condition the Delaware court halt the lawsuit against him.
Twitter said Tuesday it expects to close the buyout deal at the $54.20 price in a statement that did not address Musk’s demands over freezing the litigation.
Legal briefs filed earlier Thursday shed further light on prickly proceedings characterized by mutual distrust.
“There is no need for an expedited trial to order Defendants to do what they are already doing and this action is now moot,” said a filing prepared by Musk’s attorneys that alluded to his latest offer.
“Yet, Twitter will not take yes for an answer. Astonishingly they have insisted on proceeding with this litigation, recklessly putting the deal at risk and gambling with their stockholders interests.”
The filing said Twitter had opposed a suspension on the “theoretical possibility” of lack of financing for the transaction, adding that Musk has access to financing to close the deal “on or around October 28.”
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