Sasha-Lee Laurel Olivier is crowned Miss South Africa | Image: Supplied
Miss South Africa is adjusting to unprecedented times by making sure the pageant continues despite Covid-19-forced restrictions.
The brand has undergone a bit of transformation and they unveiled a new logo, in a Facebook post which read: “She has a powerful voice that captivates and draws people in. Her physical and emotional strength underpins her grit, commitment, and resilience.”
The pageant will no longer be an annual event but rather a year-round business, IOL reports.
The decision was taken after Weil Entertainment in 2019 brought the Miss South Africa license. CEO of the Miss South Africa Organisation Stephanie Weil said in a press statement: “Covid-19 and the effects of lockdown have challenged the organisation in many ways, but we have used this time as a tool to think outside of the box and be as innovative as possible.”
“We can confirm there will be a Miss SA 2020. We are excited about showcasing the new format and will make announcements on this very soon.”
The online process for a Miss SA 2020 already started in 2019, when Weil said, “the pageant is the interview. The job starts when she wins.”
Contestants may be virtually trained, up-skilled, and shaped into the envisioned brand ambassadors.
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