Online subscription video service Showmax, which launched five years ago with MultiChoice, has substantially grown in a competitive market dominated by Netflix in the country.
It announced on Monday that African subscribers will pay 20% less on their mobile device plan.
Speaking about the price change, MultiChoice group CEO for Connected Video Yolisa Phahle said they were aware that “consumers are under pressure at the moment and we believe this change will be appreciated by our mobile customers, as will the decision not to increase any of our other prices”.
ALSO READ: How the SABC plans to rival Netflix and Showmax
The streaming platform also announced new original African content on the way. These include Cape Flats murder mystery Skemerdans, Babes Wodumo and Mampintsha’s reality series Uthando Lodumo.
Other co-productions are with CANAL+ for the highly anticipated period drama, Blood Psalms, based on ancient African mythology; and the South African version of the international reality series, Temptation Island.
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