Pearl Modiadie scores ambassador deal

Media Personality, Pearl Modiadie, has become the first brand ambassador for the Shoprite Big Brand Beauty Extravaganza campaign. The host and content producer of Zaziwa on SABC 1 and co-anchor of The Great Escape show on Metro FM now adds beauty brand ambassador to her already impressive track record.

The campaign kicked off at the end of June and has already garnered a lot of positive traction with their TV commercial and in-store promotions.

“As Unilever, we are very honoured to partner and collaborate with Shoprite on this fantastic beauty campaign that brings show-stopping low prices on everyday beauty essentials such as Shield, Dove, Vaseline, Lux, and Ponds directly to consumers. We are also very excited to have Pearl Modiadie come on board as our brand ambassador. We believe that Pearl’s charisma and natural style will inspire consumers about real, everyday beauty and highlight the fact that you don’t have to spend a fortune to look beautiful every day,” says Unilever Shopper Marketing Campaign Manager, Isaac Monama,

Modiadie has already kept her social media followers engaged with secrets to affordable beauty tips, in addition to documenting her exciting journey as the Shoprite Big Brand Beauty Extravaganza ambassador with behind the scenes footage on the set of her TV commercial.

She burst on the scene as presenter on the e.tv kids programming block Craz-e. In 2007, she co-hosted the kiddie’s game show Crazed Out, which premiered at 3.30pm on e.tv on Thursday, May 3, 2007. She was also a DJ at YFM until May 2013, and was the content producer for the television series Sistahood, which she also hosted until April 2012.