South African rapper Nasty C is in the US and will tomorrow make a debut at the iconic New York restaurant and live performance venue, S.O.B.’s.
“We’re stoked to have Nasty C this Wednesday, November 8th for a free concert and Q&A. The South African Hip Hop and Afrobeat star is hitting the S.O.B.’s stage for his first-ever concert in NYC,” the venue excitedly announced on their social media.
The free pop up event is in collaboration with international record label Def Jam. Nasty C was recently in Nigeria, to do collaborative work with Nigerian rap artist, Odumodublvck (pronounced o-dou-mo-dou-black) who famously made one of the biggest songs of the year, Declan Rice.
S.O.B which is short for Sounds of Brazil was opened by renowned musician Larry Gold in 1982 in the Hudson Square neighbourhood of Manhattan to showcase music of the Afro-Latino diaspora to as many people as possible.
It has become renowned as the premier venue not only for World Music, but also all genres in New York City and the world over.
Nasty C will not be the first South African to perform on the revered stage. Hugh Masekela, Dorothy Masuka and Mahlathini and the Mahotella Queens have also graced the New York venue’s stage.
Contemporary superstars Drake, Kanye West, Kendrick Lamar, Jill Scott, Justin Timberlake, Cardi B, and many others have graced the S.O.B.’s stage over the years.
Outside of Latin, Hip Hop, Haitian, Caribbean, and World Music, S.O.B.’s has also consistently booked alternative acts like Boy Pablo, Red Jumpsuit Apparatus, and Icon for Hire.
Emerging artists and industry veterans alike love the opportunity to connect with their fans on a personal level in the intimacy of the room.
Today, S.O.B.’s draws both local and international crowds, continuing to specialise in Brazilian, Latin, R&B, Hip Hop, Haitian, Caribbean, Alternative and World music.
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