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Nadia Nakia launches Bragga World app to give her fans exclusive access to her life
The rapper believes this move will make her a content queen, as the app focuses on everything surrounding Nadia Nakai.
Rapper Nadia Nakai launched an app that give her fans exclusive access to her world. Picture: nadianakai/Instagram
Media personality Nadia Nakai has taken full control of her brand by establishing the Bragga World app which will be a portal for exclusive content about her.
“This is very different for me; I normally don’t allow people into my personal life unless it’s in the music. I really hope you guys enjoy the content on this portal,” she said at the launch hosted by YFM’s Ayanda MVP. The app is exclusive to Vodacom users.
She officially launched the app yesterday to much fanfare at luxury restaurant Tempo at Rivonia Crossing, Sunninghill. Nadia wore a purple frock designed by renowned designer Gert-Johan Coetzee.
The website is divided into five categories; Music & Behind the Scenes, Fashion, Health & Beauty, Travel & Lifestyle and Family & Friends.
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“Never seen before exclusive content available on my Bragga World App. Bragga World app includes exclusive content such as life on the road with me, my new Podcast Hello Bragga, reality show, and so much more,” said the rapper on her Instagram.
Queen of content
Announcing the app earlier this month ,Nadia said she was about to be a content queen.
“You’re going to be sitting front row very close to moi [me]. You’re going to have the first exclusive drops, the first content …everything that has to do with Bragga and her world.
“I’m always asked the questions I don’t want to answer and sometimes I feel like I’m obliged to answer because I am a public figure.”
“So there aren’t a lot of things that I would restrict from people knowing about me and therefore, I don’t have that wind-down time,” she said at the launch.
The launch was followed by an after-party attended by Nomuzi ‘Moozlie’ Mabena, Minnie Dlamini, and former Orlando Pirates Captain Happy Jele.
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