Cliff seemed to give his fans a hint when he posted on his facebook page “New dawn. New day. Coming soon….. #unradio Be the first to join right here www.cliffcentral.com”
Cliff did not leave 5fm alone, scooping up executive producers Thabo Modisane, Damon Kalvari, Mabale Moloi as well as news anchor Leigh-Ann Mol, who has been alongside Cliff since 2003.
While the radio DJ has said all the details will be revealed on May 1, hinting only that Cliff’s next big move would be “unscripted, uncensored, unradio”, some have suggested it may be an internet radio site. Fans eager to learn more seemed to have answered the call as he posted on twitter that his site had already signed up a significant amount of people:
I’d like to thank all the incredible fans, friends and supporters who have already signed up at http://t.co/TmJF8CuMWr Over 30000 & counting
— Gareth Cliff (@GarethCliff) April 7, 2014
Cliff told Times Live that his new endeavour was the result of his and his business partner and manager Rina Broomberg’s determination to “think bigger”.
“[We’ve] been thinking for a long, long time about how we can deliver more to the audience and give them the really juicy stuff. Imagine, if you will, a picture of a naked woman where everything is censored except the juicy bits – that’s what people want …
“It’s going to be a lot of things. There really isn’t anything like it. Something that’s politically incorrect, something that’s unhinged, something that’s unruly, something that breaks all the boundaries down and something that’s not patronising …”
Will you follow Cliff to a new radio station?
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