DJ Sbu eats humble pie with SABC

DJ Sbu held a press conference on Wednesday to publicly apologise to the SABC for promoting his new business adventure, Mofaya (an energy drink) at the Metro FM awards last month.

The speech in which Sbu read from explained who he is and his current projects.

He stated in the statement that “I have been honoured by both local and global platforms such as CNN, UNICEF, Forbes, the City Of Ekurhuleni, Department of Education, Lead SA, Mail&Guardian (Top 200 Brilliant Young South Africans), ANN7 nominated me as a candidate for South African Person Of The Year, made 100 most influential Africans list”.

He continued to say: “All these accolades are because of my continuous contributions towards promoting education, servant leadership and entrepreneurship in Africa”.

Sbu also vehemently denied promoting Mofaya at the memorial service of Nkuleleko ‘Flabba’ Habedi last week Wednesday and addressed the inaccuracies of media reporting. As he rambled on at the press conference, he apologised to the SABC with the below statement:

‘SABC discovered my talents when I was just 21 years old. I have presented Gumba Fire, Acted on Yizo Yizo, Generations, Isidingo and numerous other feature films on the platform. I have been nothing but a loyal member of the SABC & it is because of the SABC that I have gone on to achieve all these accolades I have mentioned above. Numerous times when I got multiple opportunities to join SABCs competitors (including 5 current offers I have right now) on both radio and TV platforms, I have refused to take because of my allegiance, loyalty & love for the SABC.

During the event, there were numerous brands that received exposure through the Metro FM Awards attendees live on TV. To list a few: Gucci, LV, Cartier, Richmond, Tom Ford, Mayweather fight etc.

We are currently not aware of any punitive or remedial action which is been taken for the attendees who mentioned these brands. These are the types of challenges that up and coming local brands have to go through whereby well established brands get preferential treatment in one way or the other as demonstrated above.

No one has a right to abuse the public broadca[s]ter’s platform including myself. I would like to offer my sincere apologies to the SABC. With that being said, I would also like to mention that MoFaya was officially one of the goodie bag sponsors on the night & I thought it wouldn’t be a problem to talk about it as everybody else was talking about the different types of international brands they were wearing.

I want to continue to play a significant role in empowering SAns. I respect the SABC’s internal processes that are currently taking place. If the outcome costs me my job & I don’t feature on the new MetroFM line up. I would like to appreciate the journey I have travelled with the station & I will go finish my MBA studies, come back on a strategic level to run the SABC. 

I have a consistent remarkable track record of multiple successful projects within the sector, my genuine love & passion for South Africans, 13 years broadcasting experience, servant leadership & entrepreneurship skills, the understanding of the structures within the organisation make me a perfect candidate in a few years. Anything I set my mind to, I achieve.

I would like to humbly thank the SABC for everything.

After the press conference, Sbu shared on his social media that he has been recognised again by Forbes USA.