Cassper Nyovest spends R2,200 per bottle on 100 bottles of vodka

Living a life of excess is one of the hallmarks of life as a rapper and no one ascribes to this philosophy more than Cassper Nyovest (real name Refiloe Phoolo).

To celebrate the birthday of his cousin and best friend Carpo More, Nyovest reportedly ordered 100 bottles of Ciroc Vodka.

A Twitter user by the name of Sam Phungula even took to Twitter to share the receipt and his tweet was later liked by Cassper Nyovest.

Nyovest even shared photos and video footage from the evening’s festivities. However, each post was tagged with the word ‘ad’ which signifies that the 100 bottles may have been paid for by the brand, for which Nyovest serves as an ambassador.

As per the proposed regulatory changes by the Advertising Regulatory Board marketers should make sure paid social media ads are obviously identifiable as such. An identifier could be a hashtag such as “#AD”, “#Advertisement”, or “#Sponsored”.

At a price tag of R220,000 for 100 bottles, that would mean that he paid R2,200 for a bottle that retails for roughly R399.00 at all major stores. That’s a mark-up of R1,800 per bottle.

Ciroc for sale at Checkers Liquor Shop | Image: liquorshop.checkers.co.za

The receipt posted above also left fans wondering whether the waiter listed on the receipt got his full tip.

Nyovest did later tweet that the club in question gave him a 100% discount on mixers because he had spent so much on drinks.

We have requested comment from Ciroc on whether the 100 bottles were sponsored by the brand as part of a campaign and are currently awaiting a response.

UPDATE: 

Nyovest did indeed use the ‘ad’ hashtag as part of the ARB’s new guidelines.

“Additionally, whether commenting online about Diageo brands in a personal or professional capacity, there is an obligation to remain transparent if there is an association with the brand, hence the #Ad was used,” added the brand in a statement.

“Cîroc can confirm that this is not part of a brand campaign,” they added, insinuating that he will not be reimbursed for the over R200,000 he allegedly spent on the product.

“The brand is currently focused on the new Cîroc x Moschino Limited Edition bottle, designed by Jeremy Scott, featuring campaign influencers Cassper Nyovest, Thando Thabethe and others,” concluded the brand.

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