AKA and DJ Zinhle’s four-year-old daughter launches her first watch
According to the ERA sales manager Masego Molefinyana, when you ask Kairo about it, she’s clear to say 'This is my business'.
DJ Zinhle and Kairo Forbes showing off Kairo’s new watch range | IMage: Instagram
With two powerhouse musicians in the form of AKA and DJ Zinhle as parents, Kairo Owethu Forbes has become arguably one of South Africa’s most influential children.
At the tender age of four, Kairo has collaborated with her mom’s watch brand, ERA, to launch her first watch – the Kairo Watch with ERA.
https://www.instagram.com/p/B5IQ3idjWgz/
“With a prominent crown feature and Kairo branding, the Kairo Watch symbolises the passing down of a legacy as one would pass down a crown from mother to daughter,” read part of a statement issued about the launch.
“Kairo has been a brand since she was born. It’s been a natural progression to get to this stage of her releasing her own product, the first of many to come,” said her grandmother Lynn “Glammy” Forbes.
ERA sales manager Masego Molefinyana added: “Kairo is very aware of her brand and the watch that she has released which made this collaboration an authentic one with a great fit. When you ask Kairo about it, she’s clear to say: “This is my business”. This is the first influencer campaign for ERA and we look forward to releasing this limited edition. The Kairo Watch will be available for purchase individually or as a Legacy Combo (Mommy&Me) this festive season.”
According to ERA, the Kairo Watch with campaign tagline, ‘It’s My Time’, represents Kairo’s brand ‘DNA’.
The watch is packaged as an educational offering. It comes with a colouring box for children to personalise. The imagery on the box speaks to elements that Kairo enjoys.
Kairo Forbes colouring book | Image: supplied
If you want to be the first to get your hands on a Kairo Watch or Legacy Combo, head over to Mall of Africa this Sunday, November 24 2019, from 2pm – 3pm (Crystal Court Entrance 25 – next to Life Grand Café) where Kairo will be doing a meet and greet with DJ Zinhle and signing all stickers on purchases.
The Kairo Watch with ERA by DJ Zinhle | Image: supplied
Retailing at R699, the limited edition Kairo Watch will be available from December 1 2019. However, it can be pre-ordered online at erabydjzinhle.com/collections/kairo
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