THIS COMPETITION IS CLOSED.
Gin reaching new heights in SA.
A few years ago, gin was a drink for elderly women, perhaps to be enjoyed after a game of bowls or as a sociable afternoon toot. Fast forward to 2019 and it has exploded to the point that even the local bottle store’s gin selection rivals its whisky selection, while very few restaurants would dare offer only one or two gin options to their newly-enlightened clientele.
Founding owner of premium drinks company, Truman & Orange Rowan Leibbrandt, believes that the gin craze in South Africa is far from over: “We’re finding that the gin category is moving so quickly that our job is to simplify the selection process for retailers by helping them to offer a range of ‘discovery brands’ for educated, discerning South African drinkers.”
‘Discovery brands’? Leibbrandt explains, “Nowadays, for a gin to be noticed, it needs to tell a unique story, offer unquestionable quality, be packaged beautifully and be priced right. If there’s nothing interesting to discover about it – where it’s made, the way it’s made, who made it or why it was made that way – it can’t compete in today’s market.”
Enter Truman & Orange’s Extraordinary and Fabulous Gin Collection, whimsically described as ‘an assemblage of the world’s most sensational flavours for your imbibing pleasure’. The collection of premium, imported gins is set to quench the South African thirst for globally-sourced, high-quality, authentic liquid with a story to tell. And who doesn’t love a good story?
The collection includes a bottle each of super-premium Brooklyn Gin (worth R799 per bottle!); Drumshanbo Gunpowder Irish Gin , slow-distilled in Medieval copper pots using the finest oriental botanicals; the classically-balanced, Hayman’s True English Gin ; the latest offering from the Italian Vergnano family stills, Malfy Gin Rosa; and finally, Hollywood A-lister Ryan Reynolds’ Aviation Gin.
For more information visit www.trumanandorange.com
Competition closes on 19 May at midnight.
Not for persons under the age of 18.
Ts&Cs apply. By entering the competition, you accept The Citizen’s standard terms and conditions.