US social media users sticking with services: survey

A month-long survey taken early this year found that the portion of US adults who said they use various social media services was essentially unchanged from a year earlier, Pew said in a news release.

The results come in spite of “a long stretch of controversies over privacy, fake news and censorship on social media,” Pew researchers Monica Anderson and Andrew Perrin said.

The percentages of people who said they used Facebook, Pinterest, LinkedIn or Twitter were “largely the same,” with Instagram showing an uptick in its portion of users, according to the survey.

Facebook remained the most widely used social media website, with approximately seven out of every 10 adults saying they used the service.

“Facebook users as a whole are just as active on the site today as they were a year ago,” Anderson and Perrin said.

YouTube was the only other online platform with similar reach. The survey showed 73 percent of people said they used the Google-owned video sharing service.

The survey indicated 28 percent of the respondents used Pinterest; 27 percent used career-oriented social network LinkedIn; 24 percent used Snapchat; 22 percent used Twitter, and 20 percent used WhatsApp.

Meanwhile, 37 percent of those in the survey said they used Instagram.

Instagram and Snapchat showed strong followings among young adults, while women were three times as likely as men to use online bulletin board Pinterest, according to the study.

A Pew report released in September of last year indicated that a large number of Americans were stepping back from Facebook in the wake of scandals over the social network’s handling of private user data.

That Pew report found 42 percent of US Facebook users said they had “taken a break” from the platform in the previous 12 months, and 26 percent said they had deleted the Facebook app from their phone.

But Facebook remains the world’s largest social network with more than two billion users.