Although the final Guidelines for Competition in the South African Automotive Aftermarket, drafted by the Competition Commission to increase consumer choice and participation by smaller companies, comes into operation on 1 July this year, it remains to be seen if the guidelines will make the meaningful difference intended.
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The guidelines are not compulsory and do not form part of any piece of legislation.
The guidelines:
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The guidelines will bring the following possible changes:
Although this sounds like good news for consumers who complain about the price of car repair and maintenance services, as well as small business who want to get a share of the market, it will likely not be that simple.
Cars are complicated machines that run on computers and it is yet to be seen if manufacturers will share their software due to safety concerns. Without the right software, equipment and specialist instruments, workshops will be unable to service cars properly.
Unless the manufacturer trains the small business workshop technicians, supplies the equipment and audits the workshop, it will likely not accept responsibility. Manufacturers have approved the workshops they have with franchises and the existing workshop owners will complain if new small businesses move in on their territory.
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The car market has so many different kinds of cars with so many models and with technicians being trained overseas, it will be difficult for small business owners to keep up to date with the latest vehicle technology.
There can also be problems when a car is not repaired or maintained properly by a small business workshop when manufacturers will refuse to honour warranties because the car is not serviced according to manufacturers’ specifications. Who will be accountable?
In these difficult economic times, consumers want to save where they can and pay less and cash-strapped consumers will choose to buy a car without the maintenance and service plan. If these consumers have their cars serviced at a small business workshop, the work is only guaranteed for six months according to the Consumer Protection Act.
What if the small business goes bankrupt? Consumers will not have much recourse in this case.
The Automotive Business Council, naamsa, has confirmed that it will support the guidelines. “Our commitment towards transformation is well-documented. It is not our intention to act, work or behave in any way that is contradictory to the country’s ambitions on growth, economic development, employment creation and poverty eradication”, said Mikel Mabasa, CEO of naamsa.
He says naamsa has embraced the guidelines as one of many interventions necessary to accelerate transformation ambitions as adopted in the SA Automotive Masterplan 2035.
“naamsa notes with serious concern some of the misinformation and inaccurate narrative peddled by irresponsible individuals and groups who would like consumers to believe that the guidelines are designed to completely overhaul the entire aftermarket ecosystem and that Independent Service Providers will be a solution to bringing down the price of new vehicles in South Africa through the unbundling of value added services.”
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