By now we have all made our new year’s resolutions and for many cash-strapped consumers this means also making plans to handle and manage your finances better this year to prevent having to deal with Januworry again next year.
“Most people consider the start of a new year as the perfect time to set financial goals but without the right support, it becomes easy to give up when faced with hardship,” Nomi Bodlani, head of direct and private clients at Allan Gray, says.
Recent research by PLOS ONE, a peer-reviewed science and medicine journal, on the success rate of new year’s resolutions, suggests that not all resolutions are equally effective. According to the research people who set approach-oriented goals and receive support along their journeys are more likely to achieve them than those who set avoidance-oriented goals or do not receive support.
Approach-oriented goals focus on taking active steps towards an outcome, such as saving a stated portion of your salary towards an emergency fund, which you aim to accumulate within a fixed time period.
Avoidance-oriented goals on the other hand rely on self-restraint and the avoidance of undesired outcomes, such as unbudgeted consumption or spending excess cash. Support can be as simple as identifying someone to encourage you to remain committed to achieving your goal, or more structured in the form of partnering with a financial adviser.
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The research, conducted among more than 1 000 people, found that 58.9% of those surveyed considered themselves successful in achieving their approach-oriented goals a year later. In contrast, only 47.1% of those who set avoidance-oriented goals felt the same.
The study also revealed that participants who set interim goals and tracked their progress were significantly more successful in achieving their resolutions.
Bodlani says that while investing for the long term can be challenging, introducing key milestones along the journey can therefore help investors to remain focused and achieve their goals. Interim goals can motivate you to keep going or galvanise you to take more action towards a goal.
“Break down larger goals into smaller, achievable milestones. Tracking your progress will help you to stay motivated and focused on your long-term objectives. Time is a critical factor in investing. Markets tend to move up and down, but time smooths out this volatility.
“Put simply, this means that if you anticipate some bumpiness and do not give in to the temptation to disinvest when the market dips, you can benefit from the uplift when it comes. Time also allows you to benefit from compound growth, earning returns today on returns earned yesterday,” she explains.
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Bodlani says these five ways to think about financial resolutions in 2025 are important:
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If you are not sure where to begin with setting financial goals or know that you struggle to stick to your plan despite your best intentions, consider working with a good, independent financial adviser, Bodlani says.
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