FNB Business Leadership: we had to distinguish our brand
Dr Lelau Mohuba on how branding and consistency has paid off for Sephaku.
FILE PICTURE: First National Bank headquarters. (Photo by Gallo Images / The Times / Alon Skuy)
Who would think of employing a branding professional from Coca Cola – to brand cement? Dr Lelau Mohuba’s business partner in Sephaku Cement, that’s who. Maybe because he happens to be Aliko Dangote – Nigeria’s first billionaire and currently Africa’s wealthiest businessman – or maybe because he is a staunch believer in harnessing the power of a brand.
In this quick insight extracted from a 40-minute interview with Dr Mohuba, the remarkable retired doctor turned iconic South African entrepreneur, we hear about the secrets of distinguishing a brand, no matter what the product is.
Video courtesy of Moneyweb
For more news your way
Download our app and read this and other great stories on the move. Available for Android and iOS.
