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Public relations industry reeling under Covid-19 restrictions

Business News 6 months ago

‘The scariest part is smaller agencies are beginning to shut down or be swallowed up by bigger agencies.’


11 Aug 2020
PREMIUM!
Public relations industry reeling under Covid-19 restrictions

Small businesses are in need of financial assistance as Covid-19 brisks the economy. Image: iStock

It is a hard time to be in public relations when companies in South Africa are scaling down and the media industry as a whole is a shadow of how it was pre-Covid-19, say insiders. Those surviving the past four months of lockdown restrictions emerge in a smaller industry making big changes to heal from the initial shock of the pandemic. “Everyone is suffering,” says Libe Mohale, owner and managing director of PR & Brand Network. “Agencies have been shutting down, sadly, and some people have decided to collaborate because aside from managing talent, digital services and traditional PR, the...

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