Creative sector ‘can fuel the economy, create jobs’

Creative sector ‘can fuel the economy, create jobs’

The Rocky Horror Show. Picture: Richard Davenport

The overlooked creative sector ‘could be the country’s sleeping economic giant with massive potential for sustainable economic development’.

With the services sector now contributing more than 40% of the country’s gross domestic product (GDP), there is little doubt we have moved from our traditional mining and manufacturing economy to a knowledge-based service economy. And the creative industry is arguably chock-full of the potential to create the jobs South Africa so desperately needs. Despite promises of jobs in successive State of the Nation addresses for the past two decades, unemployment remains stubbornly high at 29.1% in the fourth quarter of 2019, according to data from Statistics South Africa. According to Global Project Culture and Creative Industries (CCI), the overlooked...




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