Local News 17.1.2017 10:47 am

RAF safety campaign inspires road users to share their stories

The road safety campaign aims to evoke empathy and encourage a sense of community among road users.

With the festive season in full swing, many South Africans have taken to the roads and, while many accidents have already dominated headlines, the Road Accident Fund is inspiring the public to share their life stories, with the motto that everyone’s life matters and everyone has a story to tell.

A statement on the Arrive Alive website quotes the Road Accident Fund’s CEO, Eugene Watson as saying the distance of the journeys is not important, but rather safety should be the top priority. Watson said the roads carry many stories as everyone has news to share at this time of year – such as exam results or family news – so it is important to ensure the journeys on the road end well.

The new messaging reinvigorates the RAF’s #MyRoadYourRoad road safety campaign, which aims to evoke empathy and encourage a sense of community among road users.

RAF chief marketing officer Phumi Dhlomo is further quoted as saying that the #MyRoadYourRoad concept aims to pull on people’s heartstrings in a bid to urge them to drive safely so that they can share their stories from the year.

Here are some of the stories posted on the RAF Facebook page:

 

A screenshot of a post by the Road Accident Fund on Facebook.

A screenshot of a post by the Road Accident Fund on Facebook.

Many Facebook users have taken up the RAF’s challenge of posting a pic of themselves and their families taking a break from driving to stretch their legs:

A screenshot from the Road Accident Fund Facebook page.

A screenshot from the Road Accident Fund Facebook page.

screen-shot-2016-12-19-at-14-39-56-copy screen-shot-2016-12-19-at-14-40-18-copy

The RAF has also been visible on the roads and in communities promoting the campaign and urging the public to be safe on the roads, as seen by these Twitter posts:

More news your way, follow The Citizen on Facebook and Twitter.

Would you like to place a soccer bet? Click here to get started in 3 easy steps.

To comment you need to be signed in to Facebook. Please do not comment by saying anything prejudiced.
We reserve the right to remove offensive comments.

results

Chiefs 1-0 Wits
Sundows 2-2 Highlands
Arrows 2-1 Pirates

fixtures

psl log

# Team GP Pts
1 Bidvest Wits 30 60
2 Sundowns 30 57
3 Cape Town City 30 55
4 Kaizer Chiefs 30 50
5 SuperSport United 30 48
6 Polokwane City 30 43
7 Maritzburg Utd 30 38
8 Arrows 30 38
9 Platinum Stars 30 37
10 Ajax Cape Town 30 36
11 Orlando Pirates 30 33
12 Bloemfontein Celtic 30 29
13 Chippa United 30 28
14 Free State Stars 30 28
15 Baroka FC 30 28
16 Highlands Park 30 27

poll