Mahindra, the #1 tractor company in the world by volume

“With the rapid growth in interest in our range of tractors and other equipment and given our ambitious plan to firmly establish South Africa as Mahindra’s second home outside of India, we decided to take full control of our agricultural division.
“This means that where we assisted a third party to sell, service and support farmers in the past, we will now do so directly. After careful consideration and market assessment, we have decided that one of our most important customer segments, the farmers, would be better served by MSA distributing the product range directly. This decision aligns with Mahindra’s vision of establishing itself as a household name in the Southern African markets,” says Rajesh Gupta, CEO of Mahindra South Africa.

Mahindra has been serving the South African market for nearly two decades and has been consistently among the fastest growing brands in the last few years. Its commitment is exemplified by its recent investments in a local assembly plant, fitment center and state-of-the-art training facility.

“The Mahindra range of farming equipment has proven reliable and highly popular in many harsh environments across the world. This is also the case in South Africa, where our tractor owners report unmatched levels of durability, ease of maintenance and fuel efficiency,” says Rajesh.

Adding that Mahindra is the recipient of the prestigious Deming Prize and Japan Quality Medal.

Customers, interested farmers and the media are invited to attend a virtual event on Mahindra’s Facebook page on 18 November.

For more information, please https://www.youtube.com/channel/UClJtyGKYzDbIicDv4wYuTYQ

Source: QuickPic