Hi-tech tool for Currie Cup final fans
Fans attending this weekend’s match between the Cell C Sharks and DHL Western Province will have something other than great rugby to look forward to
FOR the first time at a Currie Cup final they will be able to tag themselves in a high-resolution picture and share it on social media.
The FANCAM technology, first used in the Currie Cup at Newlands earlier in the season, was developed in South Africa and has, over the past seven years, featured at major events around the world, including Taylor Swift and U2 concerts, the Superbowl, UEFA Champions League final and Daytona 500.
There is even a permanent FANCAM at Madison Square Gardens, home of the New York Rangers and Knicks.
Now Currie Cup partner, DirectAxis Financial Services, is bringing it to the Shark Tank.
Described as the ‘ultimate crowd selfie’, fans are able to visit a dedicated website after the match, zoom in, find themselves on an interactive 360o image of the stadium and share it with friends and family on their social media accounts.
‘So far this season we’ve had FANCAM at six matches and we’ve been thrilled by the popularity,’ says Marlies Kappers of DirectAxis.
‘Fans love it because it allows them to go back and relive the experience as well as sharing the atmosphere with friends and family.
Keanan Lambrechts from Worcester is one fan whose FANCAM social media posts brought him more than just happy memories.
By tagging himself at Newlands and finding the hidden Cup, he automatically entered the DirectAxis’ Currie Cup VIP competition.
He and his father are being flown to Durban and will watch the match from SA Rugby’s VIP suite.
How it works
To view the FANCAM image, Currie Cup supporters can register on www.directaxis.fancam.com before the game to be notified when the image goes live.
FANCAM CEO, Tinus le Roux, says after its success internationally, it’s wonderful to be bringing the technology home.
‘We’ve taken FANCAM to some of the biggest sporting events in the world, so it’s very special to be back.’
HAVE YOUR SAY
Like our Facebook page and follow us on Twitter.
For news straight to your phone invite us:
WhatsApp – 072 069 4169
Instagram – zululand_observer
