World Cup: Fifa lays down the law about its intellectual property

Fifa’s intellectual property (IP) is guarded to give value to its sponsors and official partners. Using its official IP needs to be done with care. Here is a list of some of Fifa’s IP, plus a link to a document that explains how it can and cannot be used.

‘Competition marks’ mean any marks that Fifa may adopt in respect of the competition from time to time, which may include:

• the wordmark ‘Fifa World Cup™’,
• the wordmark ‘World Cup’ (including the equivalent in all languages or scripts), and
• the wordmark ‘Qatar 2022™’.

The tournament’s intellectual property includes:

• the Fifa World Cup™ trophy,
• the official emblem of the competition,
• the official mascot of the competition,
• (if applicable) the official slogan of the competition in any language version in which it is made available,
• the official look of the competition and its elements,
• the official poster of the competition (if applicable),
• the official host city composite logos of the competition (if applicable),
• the official host city posters of the competition (if applicable), and
• the competition names.

For more on Fifa’s intellectual property guidelines, visit https://digitalhub.fifa.com/m/6c082ee6ab7bc802/original/FIFA-World-Cup-Qatar-2022_IP-Guidelines_EN.pdf

#TacklingQatar2022: Manned by soccer fundi Dave Savides, the Corner Shop is the place to be for Soccer World Cup news. Savides, the long-time editor of the Zululand Observer, is tackling the coverage of the world’s greatest footie extravaganza for Caxton Local Media

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