Google has recently introduced new content policies that safeguard the process of posting reviews for business profiles.
The Maps User Contributed Content Policy is aimed at ensuring that information on Google Maps is reliable by protecting both individuals and businesses from policy violations. Much of the work done to prevent inappropriate content is done behind the scenes.
More than 1 billion people use the app every month to navigate and explore, which is why it is important to Google to ensure that the information that they see, especially reviews, is reliable. The new policy is amped at ensuring that reviews are based on real-world experiences and to keep irrelevant and offensive comments off of Google Business Profile.
Google will use machine learning models to moderate millions of reviews uploaded using the Google Business Profile tool while its staff will identify the subtle distinction or variation of various expressions of individual posts. Machines identify patterns to determine if content is legitimate.
Other issues flagged by machines include offensive or off-topic content, any Google account with a history of suspicious behaviour, places with uncharacteristic activity such as an abundance of reviews over a short period of time about a particular place or business, or any place that has received recent news or social media coverage that would motivate people to leave fraudulent reviews.
Businesses detecting policy-violating reviews on their profiles can alert Google via the How to remove reviews from your Business Profile on Google while individual Map users can report any violation via the Flag and fix inappropriate content portal. This will see the offensive content removed, user accounts suspended or in some instances litigation being pursued.
Dorothy Ooko, Google Head of Communications and Public Affairs, Africa, said: “We’re dedicated to keeping reviews on Google Maps authentic and reliable to protect local businesses from fraud and abuse, and keep the information helpful for users. Over the past couple years, through the Local Guides program we’ve developed easy tools that allow people to help contribute to Maps so others can more easily and accurately explore their world. ”
Local Guides help millions worldwide discover new places by sharing local knowledge and experiences. They share reviews, photos, and knowledge on Google Maps and influence how millions of people navigate and explore the world. Their contributions inform people about what matters to them, make it easier for them to find what they need, and help support small businesses.
Google Business Profile is an easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. This helps customers individual businesses, enable business owners to tell their story, verify their businesses and edit their online business information.
