It is time for the Roots survey, South Africa’s largest community-level quantitative survey.
Conducted by Spark Media every three years, surveyors visit random households across the country and conduct 50-minute interviews to find out about South Africans’ purchase decisions.
The Roots survey helps companies such as Caxton Community Newspapers – and the Zululand Observer – to fine-tune the way in which we deliver the news to you.
Roots surveyors are easily to identify, so if they do knock on your door, please let them in!
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At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!