THE City of uMhlathuze will sport a fresh and contemporary identity this year with the imminent launch of a new logo.
The design received the thumbs up from the City’s Executive Committee earlier this month, when Chief Communications Officer, Vukile Mathabela outlined the new-look logo.
‘The new symbol reflects who we are as the City of uMhlathuze. We are an industrial area, tourist destination and a commercial/agricultural region. There was a lot of research and thought put into the design, which started in May. Council welcomed the new logo, adding it signalled a positive way forward to attract investment and showcase tourism,’ said Mathabela.
The components of the new logo entail a shield representing the rich Zulu heritage. Other elements include a crane on the left-hand side of the shield symbolising the large industrial footprint in the City. The ‘sugar cane leaves’ illustrate the thriving agricultural and commercial sector. The fish eagle is the only component from the old logo that was designed 10 years ago to mark the amalgamation of the Richards Bay and Empangeni Transitional Local Councils.
‘The current logo was a temporary design at the time. With the new logo, we are now mapping the way forward as the City prepares to become a metropolitan. Following Council’s approval of the new emblem, there will be a public launch soon. There will also be more public participation sessions through our Integrated Development Plan and budget roadshows,’ said Mathabela.
It looks great, however I initially thought it looked a bit like a rugby ball! The leaves don’t really look like sugar cane. A shield with the eagle and maybe one long piece of sugar cane on the left or right side may be more recognisable for what they are.
Would be useful if the bird in the picture was actually a Fish Eagle rather than a American Bald Eagle…details folks, details :)
This is ridiculous. This is a NORTH AMERICAN bird – the icon of America. What an embarrassment! Please change this for the AFRICAN Fish Eagle. A completely different bird. This is a joke.
Would probably not be too bad except for the fact that the bird in the logo is an American Bald Eagle (Haliaeetus leucocephalus), and not an African Fish Eagle(Haliaeetus vocifer)….
Ek wonder net, kommentaar geplaas op Baysiders groep, reken dat dit nie ons Visarend is nie maar n American Bald Eagle
Sal graag wil reaksie kry op die vraag
Dankie
Irma