AFTER 21 years as Managing Director of Bell Equipment Sales South Africa (BESSA), Bokkie Coertze is handing over the reins to BESSA Financial Director Menzi Dumisa, the local manufacturer has announced.
Dumisa joined Bell Equipment in December 2007 as BESSA Financial Manager and was promoted to Financial Director in 2011.
In March last year his responsibilities were extended to include Bell-owned Africa operations as part of a group restructuring process.
Bell CEO Gary Bell said Dumisa’s background may be in financial management, but he has worked closely with Coertze and developed a good understanding and appreciation for the company’s customer-focused approach.
‘We are confident that his appointment will be a natural career progression for Menzi, whose personable character and youthful energy, coupled with his strong management and financial skills, are characteristics well suited to his new responsibilities. It will enable him to identify with our customer base and their varied needs.
‘Bokkie has been a driving force during his tenure as MD, providing motivation to his team and support to our customers during both the bullish times and the cyclical troughs.
‘We thank him for his loyal service and leadership over the years and believe that Menzi will play a dynamic role in the business going forward to ensure that we are able to keep meeting the service levels that our customers have come to expect from Bell.’
Key responsibilities
Dumisa’s key responsibilities will be the management of operations at Bell Customer Service Centres throughout South Africa, as well as the company’s African subsidiaries, including machines sales, after sales service and parts supply.
He is registered as an Associate Chartered Management Accountant (ACMA) and Chartered Global Management Accountant (CGMA) with the Chartered Institute of Management Accounts (UK), and is also currently studying towards an MBA.
‘I am humbled and honoured by the trust placed in me by the Bell board and excited by the opportunity to change my career path to work more closely with our customers and stakeholders,’ said Dumisa.
‘I look forward to the challenge and hard work that lies ahead as well as positively contributing to the growth ambitions of this African success story.’
Coertze, who has been at Bell for 30 years, will continue to mentor Dumisa over the next few months to facilitate a smooth transition.
‘I have been blessed with a rewarding career at Bell.
‘It has been a pleasure to work with a dedicated and motivated team and forge lasting relationships with our customers.
‘One of the highlights of my time with Bell has been the opportunity to be part of the exceptional growth of a South African -founded family business in the world market.
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