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A modern take on the traditional typical home industry store

Visit The Mad Batter Classic Cakes and Confectionery in Empangeni

A wise man once said, ‘A great many things can be resolved with kindness, even more with laughter, but there are some things that just require cake‘.

The Mad Batter Classic Cakes and Confectionery knows the importance of good cake. Having recently opened their shop at the Wyett’s Centre in Empangeni (underneath Steers and next to Soweto Jive), The Mad Batter is a modern take on the traditional bakery.

‘We are bringing a fresh, upbeat and modern approach to the typical home industry store.’ Kelly Pelster, owner The Mad Batter

The Mad Batter stocks a delicious range of freshly baked cakes, tarts, loaves, gourmet cupcakes, rusks, biscuits and a variety of sweet treats for every occasion. They stock artisan bread, thanks to a partnership with The Sourdough Guy, and their shelves are packed with pickles, sauces and jams – all homemade by local bakers and makers.

This has been Kelly’s objective right from the start – to empower local bakers and makers economically by giving them a space to promote and sell their products.

‘The emphasis at The Mad Batter is on homemade.’

Thanks to a group of incredibly talented bakers, you’re spoilt for choice with the many types of cakes and tarts available – and if they don’t have what you’re craving, just place an order! From chocolate and vanilla, to coffee, carrot, granadilla, Amarula and red velvet, The Mad Batter has it all! Their range of fridge tarts includes Cremora tart, tipsy tart, apple crumble, coffee, marshmallow, granadilla cheesecake, lemon cream, pecan nut pie, and everyone’s favourite, milk tart!

Planning a birthday party or special occasion? The Mad Batter specialises in novelty cakes, baked and decorated to your specifications. They also offer pre-ordered platters for any function, no matter how big or small. Contact 083 2177059 for more information.

‘We keep our shelves and fridges well stocked with all of your favourites and some exciting new goodies, so pop in and see for yourself!’

Visit their Instagram page @themadbatter.emp or follow them on Facebook.

At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!

Mari Scott

Mari is a talented writer and media expert with 20 years’ experience in the industry. She has worked as an editor, journalist, proofreader and digital content curator. She is equally comfortable in the newsroom, working on hard-hitting, objective stories, and in the advertising department where she skilfully crafts B2C content for local businesses. She holds a BA Journalism degree.
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