Is this the most racist advert ever?
A Chinese ad for detergent has sparked outrage over its blatant racial overtones.
The ad begins with a black man in a room with a Chinese woman, they begin flirting and he leans in for a kiss. She then thrusts a detergent capsule into his mouth and throws him into the washing machine.
What happens next has shocked the online world.
Watch the video below:
https://www.youtube.com/watch?v=Xq-I0JRhvt4
The ad apparently rips off a very similar Italian advert where a slim Italian man is washed in “colour” and emerges as a muscular black man. The slogan was “Colour is better”.
Seriously??? In today's day n age, how can anyone score such an outrageous own goal!!!#ChineseAD #Racism #RacistAd https://t.co/EZXjW2xahb
— Animesh K 🔴🏁 (@mindTumult) May 27, 2016
So now we are forced to watch a #ChineseAd where a black man is forced into a washing machine to change his skin to white ugh #TiredOfRacism
— Rediet ® (@RediTweets) May 27, 2016
https://twitter.com/castillorocas/status/736068827679625216
In light of #RacistChineseAd it's impt to understand the context behind #Chinese racial attitudes towards black ppl: https://t.co/RLeyrjIW4R
— The China-Global South Project (@ChinaGSProject) May 27, 2016
#RacistChineseAd hey it actually works! I just came out of the wash with sparkling white tee and looking chinese… pic.twitter.com/g7lc6njguK
— Dirga (@diekarasu) May 27, 2016
