Hyundai the top dealer in customer satisfaction
Hyundai Automotive South Africa’s dealer network has achieved the top score in the 2021 dealer satisfaction survey conducted by the National Automobile Dealers’ Association.
Hyundai showed a 3.2% improvement compared to its performance in 2019. Due to Covid-19, no survey was done in 2020.
Thirty-nine independently researched brands took part in the survey. Some 1 223 were received, 1 054 of these from passenger/light commercial vehicle dealerships.
“A brand that achieves a top score in such a dealer satisfaction index is one that delivers superior service to its customers. We are proud to be rated so highly in several categories by our dealers for our support and logistical services,” said Stanley Anderson, sales and operations director of Hyundai Automotive South Africa. “It is most satisfying to see that the work and investment that we put into our dealer network paid off.”
Hyundai achieved platinum status in 2021 for scores above 85%.
A large group of Hyundai dealers scored around 90%, and fewer than before scored lower than 85%.
Hyundai outscored all other brands in media support. In the category goodwill, policy claims and warranty, Hyundai was among the top three performers. Hyundai scored second best in terms of its branded, approved Used Car Programme.
The survey also showed that Kia and Hyundai dealers delivered the most satisfaction of all brands with their CSI programmes.
In the vehicle distribution category, Hyundai was the only brand that reflected improvement. Other focus areas in this survey included dealer satisfaction, communication and relationships, dealer target setting, vehicle range, parts, franchise compliance audits, dealer support, labour rates and Covid-19 support.
Source: QuickPic
