Elsa joins Mpumalanga Black Aces
Elsa Storm, the highly regarded international fitness and conditioning coach have recently joined Black Aces.
Storm has numerous certifications and diplomas in her field and has just returned from representing South Africa at an international fitness conference in the USA.
She has built an impressive career history spanning more than 17 years. Elsa has held prestigious coaching positions with well-known clubs such as Kaizer Chiefs FC, Ajax, Sundowns and Golden Arrows.
Elsa has worked with various national women’s teams and was currently involved at the Nike Football Centre in Soweto. Widely recognised as a motivational coach, Elsa is often requested to lend her services as a master instructor and educational representative, hosting international workshops and certification courses for coaches and instructors around the world.
Evidencing her expertise and contagious personality, Elsa has become a popular radio and television personality, extending her knowledge in fitness and wellness to millions of viewers.
To add to her impressive CV, Storm is a master instructor for the spinning programme, she is the founder of the Aquatic Association of South Africa, a published author of fitness books and videos and was the recipient of the International Instructor of the Year award for 1997/1998 at the Aquatic Conference held in Anaheim, California.
Aces chairman Mario Morfou who recruited Storm, said that he was delighted to have finally landed a truly world-class fitness expert.
“We spoke to Elsa about 18 months ago and I am very pleased to add Elsa to our impressive technical team. Today’s football teams need specialised trainers and Storm’s vast experience and impressive qualifications is precisely what Aces requires to build on our momentum.”
Storm said that she bought into the Morfou’s vision and immediately decided that Aces was the right move for her.
“It will be a great honour working with the legendary Clive Barker who I have always admired and I will certainly be looking forward to assisting Black Aces continue with their momentum up the PSL log.”
Storm replaces Craig Lewis who has joined Supersport United.
