Exciting times lay ahead for South African gamblers as innovative gaming studio BetGames announces it had recently signed a deal with newly launched operator LulaBet, which will see it expand its operations within South Africa.
This recent partnership will see BetGames supply LulaBet with a platform that gives access to the popular studio’s live dealer games as well as other popular online casino games. Needless to say, the list would be incomplete if it didn’t include the spellbinding and ever-so-popular Wheel of Fortune game!
The details of the agreement
LulaBet is headquartered in South Africa’s beautiful Mother City, Cape Town, and has become known in the industry as a highly dynamic sport and digital entertainment provider.
LulaBet prides itself on delivering top-quality gambling products to its clients, which is why the recent deal with BetGames is significant in that it’ll give LulaBet clients access to a greater selection of established titles which in turn will boost the company’s image.
BetGames is no stranger to the South African gambling market, with the company already having a solid presence across regulated gambling markets across the African continent.
In addition to allowing BetGames to expand its presence and cash in on the lucrative business opportunities presented by the booming South African gambling market, the partnership will also allow the game studio to maintain its continental dominance.
South African players can already access BetGames’ content on LulaBet’s online gambling portal, so now more South African gamblers can access top-quality live games.
A positive outlook for the future
With reference to this exciting partnership, James Evertt, the Vice President of Sales at BetGames Africa, said that the company was always happy to build relationships in Africa because the ever-growing online player base seemed to love the content produced by the studio.
He also said that they were delighted to strike a deal with a dynamic emerging operator like LulaBet, and he believed together, they could achieve great things within the South African gambling market.
LulaBet’s Managing Director, Iain Gutteridge, echoed this positive sentiment when he said that this content-integration agreement with BetGames aligned well with LulaBet’s aim to deliver quality content to their players.
He went on to say that choosing to partner up with BetGames was a no-brainer as the studio’s titles are already well-established across Africa, and they have already proved their popularity as an iGaming brand.
After a couple of incredibly successful years, BetGames is clearly looking to continue on this upward trajectory, with this new deal allowing the studio to scale its presence at the global level.
Following its recent rebranding project, BetGames experienced a massive surge in engagement thanks to its enhanced LottoReloaded Studio.
This is BetGame’s latest flagship product and is authorised for use across several key markets, including those overseen by the UK Gambling Commission and Malte Gambling Authority. It has also satisfied the regulatory requirement necessary to operate across a variety of South African jurisdictions.
In short, this partnership between BetGames and Lulabet is a fantastic development for both parties who are looking to tap into the growing gambling market in South Africa.
For South African gamblers, this, too, is a significant development as it means access to a broader range of gaming offerings.
Moreover, this move by BetGames may lead to other gaming studios and gambling operators following suit and contributing to the creation of a more dynamic gambling landscape for South African punters.
