Job hunting: how to package yourself

Businessman career concept. Picture: Thinkstock

Businessman career concept. Picture: Thinkstock

Job hunting is just like dating. Two people sit across from each other saying ‘Do I want to see you again?’

It is very important to package yourself correctly to get the job you really want.

Career consultant Andrew Bramley has designed a system of four steps to help people make better choices when looking for their dream job.

He calls this system the “Gift WRAP Guru” – What, Relate, Align and Personal.

  1. What


Ask yourself:

  1. What do I really want to do?
  2. Where do I fit in?
  3. What makes me different from the other candidates?
  4. What do I want to say to my potential employer with my CV?

When you get the what right, you make more of an impact. It’s important to know what you really want to do. Make sure that your objective is very clear in your CV.

  1. Relate

“The reasons why we have careers are to serve other people. It is not about what you can get from an organisation, but how an organisation can benefit from you.

“Once you take the focus off yourself, marketing yourself becomes fun because it’s about how you can help someone else,” Bramley explains. This also means that job hunting becomes a very different process.

“Rather than saying ‘Can you please give me this job?’ the question becomes ‘I have this gift and I am wondering if you need this?’ If the potential employer does not require the service you have to offer, your next question should be ‘Who do you know that needs what I do?’”

Packaging is not only about making sure you get the job, but making sure you get the right job.

  1. Align

Potential employers immediately go to the internet when they want to find out more about you.

“You have to make sure that everything you are presenting to the market is consistent across different media platforms. Keep your LinkedIn profile updated because it’s all about aligning your CV and profile to what the market needs,” he says.

Your objective should align with your experience and qualifications.

“Think carefully of what you put in your CV. If you are applying for a senior business position, it’s not necessary to put in that you did a flower arrangement course, because it does not align here. Be selective about what you put in,” he advises.

  1. Personal

You need to ask yourself what makes you stand out from the rest?

“For the employer looking at your CV, you are just another person out there who has done a BCom degree. It makes you a ‘me-too’.


Think about:

  1. What kind of person am I?
  2. What is important to me?
  3. Why am I here?
  4. What can I do?


People should think carefully about the personal information they provide in their CVs.


“Apparently, everyone is innovative, but you must make it clear in your CV why you will be innovative for that specific organisation.”





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