Developed by Executive Apartments and Hotels (EAH) as well as its private equity partner, Buffett Investments, the hotel offers leisure stay but also executive apartments.
EAH managing director Marc Wachsberger says Empire’s clientele consists of business travellers who are looking to tighten costs without compromising on quality.
Nestled in prime property near Sandton City, Empire boasts 130 rooms in Africa’s richest square mile.
Sandton already has existing hotels and competition for the same pool of business travellers is high. However, Wachsberger says there is still a demand for hotel services and room for more players.
Empire has moved to fill the gap in the market for fully serviced apartments on short, medium and long-term rentals – a key differentiator to traditional hotels, says Construct Capital, which managed the development of the establishment.
“Where would you rather stay when you travel for business? In a cramped 28 square metre hotel room or in a fully serviced apartment, where you can sit comfortably and work with all the amenities of a hotel? Plus, it’s coming in cheaper than a hotel,” director of Construct Capital Clifford Kupritz explains.